FOLIO II · SERVICES THREE PRACTICES · ONE VOICE · MMXXVI

— A STUDY IN —

what we do

three practices, one voice — each built like a specimen sheet. one gesture per page, everything else is attendant.

I.

Website Development

sites raised higher

we build static-first websites — lean, legible, calibrated for load, written to last. the site is the studio's argument. it has to be exemplary.

— SIX STAGES —
  1. 01 DISCOVERY intent, audience, constraints, the thing you are refusing to build
  2. 02 IDENTITY typography, palette, motifs, rules — the behavior of the brand on the page
  3. 03 STRUCTURE information architecture, content model, the shape of the argument
  4. 04 DESIGN two or three directions, one chosen and refined across every view
  5. 05 ENGINEERING astro / svelte / next — static-first, content-editable, performance-measured
  6. 06 LAUNCH domain, deploy, monitor, the first week of small adjustments
II.

Social Media Marketing

a voice that does not shout

a social presence, run like a specimen sheet — weekly posts, monthly campaigns, quarterly reviews. we do not chase trends. we compound a voice.

— SIX STAGES —
  1. 01 VOICE a short document that defines the way you speak, and what you will not say
  2. 02 CADENCE the rhythm of the calendar — two posts a week, one campaign a month
  3. 03 PRODUCTION creative, copy, thumbnails — built to the brand's rule set
  4. 04 CONVERSATION replies, DMs, the slow work of audience building
  5. 05 CAMPAIGNS one themed push each month, anchored in an idea
  6. 06 REPORTING a short monthly note — what worked, what didn't, what to keep
III.

Search Engine Optimization

found, not shouted

we build pages search engines can actually read, structured around the questions customers actually ask. no keyword stuffing, no paid shortcuts, no tricks that age badly.

— SIX STAGES —
  1. 01 AUDIT technical, content, backlink — a clear picture of where the site stands today
  2. 02 KEYWORDS what customers actually search, not what we wish they searched
  3. 03 STRUCTURE information architecture, schema, internal linking — the plumbing that ranks
  4. 04 CONTENT pages that answer real questions, written to be read, not scanned
  5. 05 PERFORMANCE core web vitals, fast load, zero render-blocking — the speed signal google cares about
  6. 06 MONITORING monthly rank reports, traffic patterns, next quarter's priorities
— III · HOW WE WORK —

every engagement begins with a rule set. by the end of the first week, we have agreed on what we will refuse to do. the refusals are the brand.

01 · FIXED SCOPE

flat fee, defined deliverables, a timeline written in calendar weeks — not story points.

02 · WEEKLY NOTES

a short friday note every week — what shipped, what blocked, what we learned.

03 · OWNED BY YOU

you own the repo, the domain, the accounts, the content — on day one, not at handover.

— IV · QUESTIONS — FOUR COMMON ONES
how long does a website take?
four to eight weeks for most studios. longer if the copy and content are not ready.
do you run the social accounts, or just plan them?
we do both, depending on the retainer — some clients want strategy only, some want us running the posts end-to-end.
do you work with existing brands?
yes. about half the time we are applying the client's guidelines; about half the time we are rewriting them.

raise something
higher.

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